456 Essay Example | Topics and Well Written Essays - 500 words

456 - Essay Example Roger’s extended family is mentioned several times in the story. Specifically, Roger talks about his aunt, grandma, and grandpa. The relationship between these people is close, especially the one between Roger and his aunt. When Roger runs away from home, his aunt welcomingly takes him in. a caretaking activity is seen through this. Moreover, Aunt Greta brings Roger up with the permission of his father. The relationship between Roger and his aunt is one based on solidarity. They understand one another’s way of life, thus living their lives in coherence. Aunt Greta treats Roger like a child of her own. She tries to bring him up in the best way she can. Even after running away from home and having been brought up by Aunt Greta, Roger has a close relationship with his dad. The family unit can be the simplest form possible, but it can also turn out to be the most sophisticated in the world. Different families observe different ways of life, but the common denominator is that each family is unique in its own way. The America society is held to have the most organized family unit. However, this assumption does not apply to all American families. As a matter of fact, it is outright possible to find a family unit outside America that outperforms the American context of family organization. In other words, it is relatively difficult to define organization in a generalized context. On the other hand, proving family solidarity and caretaking activities is easy and open. Roger’s nuclear and extended family relates in a manner that promotes their relational welfare. There is a sense of family responsibility across Roger, his mom, dad, aunt, grandpa, and grandma. In this respect, the uniqueness of the family setup lies in the lifestyle and activities involved in the day to day life of all the persons involved. Notably, it is hardly possible to come by family units that run the same way. Individual diversity within and without the

The cola market Essay Example | Topics and Well Written Essays - 1750 words

The cola market - Essay Example As a new entrant in the market, Red Bull’s product for its new cola will only aim to cater and serve certain segments of the market. In order to know the market well, Red Bull has to segment its market carefully in order to assess which market segment should be chosen.The Red Bull brand has been associated with various lifestyles in the functional segment of the beverage market in the UK. Because of this existing association which is rooted from the lifestyle segment of the market, Red Bull’s new product can also use the lifestyle or psychographic segmentation for the cola market.According to Tom Duncan in his book â€Å"Principles of Advertising and IMC†, he defines psychographics as â€Å"measures that classify customers in terms of their attitudes, interests, and opinions as well as their lifestyle activities.† Since the Red Bull brand is positioned using the lifestyle segmentation of the market, the entry of its new product in the cola market can use t he lifestyle segmentation as well in order to make its product successful.The segment for the functional beverages has increased over the years due to the aging population of UK, as well as the shift to the more health-conscious products. With this, Red Bull has capitalized on the health-conscious segment of the market which looks for â€Å"regenerative and rejuvenating properties†.This strategic segment of the health-conscious group of consumers, according to Mad.co.uk (2008) will be entered by Red Bull with a â€Å"head to head on-trade† with Pepsico’s Pepsi Raw.